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Juan Fernando Serrano

Executive President

A fifty seven year old Ecuadorian, married, father of four boys, with an Electrical Engineer degree from Virginia Polytechnic Institute (USA) and an MBA from Escuela Politecnica Nacional (Quito, Ecuador). Has also short studies in Insurance at the College of Insurance Institute in London.
Has been in the Insurance Industry since 1995 when he founded and was the CEO of Seguros Integral in Ecuador. He participated in the sale of the company twice in 1998 and 2000
After this experience, he founded and became CEO of LatinoInsurance, a company operating for 18 years now, that provides technical and financial information of approximately 1.200 Insurance companies from 19 Latin American countries, through Internet. LatinoInsurance also generates an Insurance News Letter sent daily to +11.000 subscribers in more than 60 countries.
He is also VP of the Board of Latino Educacion, a nonprofit organization that teaches English and Computer Science to poor children; VP of the Board of Automarket, a web service that administers a reverse auction for auto parts to the Ecuadorian Insurance Market; and General Manager of Eviciertia Ecuador a provider of electronic signature service.
Has served as Board Member and Counselor of several Insurance Companies in Ecuador.
Through a joint venture with a boutique Investment Bank, is active in M&A deals within Latin America, mainly with Insurance companies.

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