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Mike Gordon

Chief Executive Officer and Co-founder
Joule Assets, Inc

As CEO, Mike is strategic lead for Joule. He is responsible for conceptualizing and developing products and services. Mike has historically played a central role in founding industries in the energy field and building Energy Reduction Asset Markets through empowering consumers. Mike founded ConsumerPowerline in 2000, generally recognized as the United States’ first demand response aggregator. Specializing in serving end users in deregulated wholesale electricity markets, ConsumerPowerline (later “CPower”) built 1,000 MWs of demand response internationally, and until its sale to Constellation Energy Group (NYS:CEG), CPower remained the largest provider of short notice (defined as shed load within ten minutes of call) demand response in the world. It was not Mike’s first foray into the energy field. In 1981, Mike took a job as the sole employee of a 127-home heating oil buying collective, that had negotiated an advantageous “collective buying” contract with a heating oil supplier in New York City, modeled after a similar collective in Ottawa, Canada. Fueled by the energy crisis, consumer advocacy, and media attention, within three years the collective served 3,000 homes and seven heating oil suppliers. Over the next year Mike negotiated “first of their kind” collective buying contracts for consumers in Washington DC, Maryland, New Jersey, New York and Massachusetts. Today, heating oil collectives serve a major portion of the Eastern residential market, saving consumers hundreds of millions of dollars each year. Mike holds a Masters in Public Administration from Harvard’s Kennedy School and a Masters in Business Administration from the Wharton School at the University of Pennsylvania. Mike also holds a BA from the State University of New York at Binghamton.

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